This study shows the need for reassessing the organisational structure and scope of all organisations representing the private sector. This representation is necessary to build an appropriate and competitive business environment, through activities like lobbying the Palestinian Authority, organising marketing and external promotion, and providing information about members’ services. Organisations conducting this vital and sophisticated service need to be as up-to-date and professional as possible, especially if they are to improve technical and administrative capacity and to promote their members products in international markets. They must accumulate experience, especially in the field of internal and external marketing, and be capable of transmitting it to their members.
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